Logo Critique

-I like the lays chips logo. The yellow circle immediately makes you think of a potato chip, it makes someone who is hungry crave chips. I think the yellow and red combination of colors is attention grabbing, and they contrast well together. I think the font flows the same way the name Lay's flows. The logo is inviting and I think it would appeal to many different consumer audiences, from adults to kids.

-I think the name Michael Kors speaks volumes for the brand, with or without a logo. The logo is very simple and straight to the point without jumping through hoops, or any extra and unnecessary additives. The logo is chic, the black and white coloring makes it look very clean. It is exactly what it is, Michael Kors, a luxury item, and the logo shows that.

-The Aquafina logo is perfect for the product is sells. When people are thirsty they want the best, cleanest water that is available to them. Most people enjoy their water ice cold, the faint image of mountain tops in the logo perfectly represents the ice tops of those mountains, the coldest spot on a mountain. The top of a mountain could also symbolize victory, as in reaching the top, and needing the best water to reward you for the perseverance it took to reach the top. The brand name is bold and clear, and the logo "Purity Guaranteed" is smoother but still obvious.

-The colors in the Moe's logo will attract the kind of customer that Moe's caters to. The colors are warm, attention grabbing, and they evoke spice! The pepper is cleverly placed to represent a ' in the name, and the description at the bottom lets people know that this isn't just any place, its a southwest grill. The red makes you think of the hot flames of a fire on the grill, and the heat of a pepper. The green, pops on the yellow and makes you think of the freshness of their ingredients, appealing to consumers who not only want good food, but fresh and healthy food as well.

-This is the logo for Pandora Internet Radio. The logo is extremely simple, and doesn't give off very much of what it represents. I don't think someone who knew nothing about Pandora would be drawn to this logo, or interested in what it is. As a huge fan of Pandora, the logo serves as no problem for me, I can easily notice it among my other applications, partly because it is so simple. Many applications don't have too much space to be very elaborate in their logo designs, which is understandable, being that most of its consumers, use them on mobile devices.